Selling For Lawyers - The Seven Secrets You Must Learn To Survive As A Lawyer
Getting new clients in these challenging economic times - What they didn’t teach you in law school.
Law firms are laying lawyers off in staggering numbers. Sole practitioners can’t make it anymore due to a dwindling client population and stiffer competition. You know your area of the law backwards and forwards and you have the MCLE hours to prove it. That’s very impressive among colleagues. So is your law school diploma and your bar license. But none of that matters, if you can’t attract new clients, or if you have no idea how to ethically “close” new clients.
Cary Silberman, formerly “of counsel” to the famous King of Torts, Melvin M. Belli learned critical gems for building his client base from the ground up and will share his inside knowledge with you. He started his firm with one file and grew to two offices in the San Francisco Bay Area utilizing sales techniques from prominent, national sales training institutions.
This course teaches you not only basic, transparent selling techniques but ethical approaches to marketing, client retention and creative advertising strategies.
Becoming an expert in your field means much more when you can let the world know why you’re the best utilizing proven, FREE public relations techniques including conducting seminars, writing books and appearing on the radio.
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212-888-0053
Course Content
- How to prospect for new clients
- When to say no
- Using “I don’t even know if you qualify.”-The “Silberman” Flip = Reverse Selling Strategies
- Asking the correct questions
- Making yourself the expert in your field
- Writing articles and Books
- How to get headlines in your local press
- Getting booked on a radio show-or just becoming a call in guest on a talk show
- Effective and ethical websites
- Utilizing video and Social Networking to gain prominence in your community
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