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Professional Sales Training Seminar
The use of search engines such as Google are the best way to increase sales based on immediate need. The majority of people looking to make a purchase now use search engines as their first method of gathering information. If your company’s website can’t be found, it essentially doesn’t exist. Your company, services, products, and brand must be found by your target market to have an impact. Search engine visibility is extremely important and very powerful as far as Internet sales are concerned.
Many search engine optimization (SEO) companies are popping up, claiming to implement appropriate SEO techniques, but few have the real know-how or experience to do so. This seminar is taught by one of the first SEO trainers in the world. He has gone through years of reading, trial and error, and keeping abreast of the latest techniques so to teach the best practices. You cannot learn SEO at school and only a handful of experienced trainers exist. He presents the information in a clear, effective, easy-to-understand format.
The following is a general list of topics that are covered in the SEO training and consulting sessions. Note that the fine details of each of these areas are covered in the workshop.
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The Importance of SEO
- Where does SEO fit into an Internet marketing plan?
- SEO vs. Pay Per Click (PPC)
- Target markets
- The most relevant search engines
- The art and science of SEO
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On-site Optimization Fundamentals
- How to choose keywords
- Website structure
- HTML tag optimization
- Writing for search engines and visitors
- Strategic linking: Internal links & outbound links
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Linking Fundamentals (Off-site Optimization)
- Linking and link popularity
- Search engine spiders
- Why links are so important
- Where to find links
- Google PageRank
- The influence of social media and blogging
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Analytics
- How to interpret website logs/statistics/web analytics
- Measuring outcomes and conversions
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What Not To Do
- A dozen ways to make the search engines ignore your website
- How to avoid getting blacklisted and kicked out of search engines
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Additional SEO Factors
- Website usability versus functionality versus SEO issues
- Internet marketing pointers
- Hosting factors
- The continually changing Internet environment
- SEO and reputation management
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