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Scott Campbell
Scott Campbell has been a pioneer of emerging digital content technologies and business models since the early 1990s. An understudy of the founder of the Negotiation Institute, Mr. Gerard I. Nierenberg, Scott has been delivering The Art of Negotiating® training seminars since 2002 and brings a unique International Creative Industries perspective to the Negotiation Institute.
Scott's training roster includes:
- UK Government, Foreign Office and Overseas Economic Development Staff
- British Broadcasting Corporation (BBC) News and Current Affairs
- Virgin Entertainment Group
- Shoprite
- Numerous Creative Executives and Artists
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Scott has spoken at over 50 events while he was New York City based Media & Communications Industry Advisor for the UK Government’s Overseas Economic Development network, UK Trade & Investment. After the events of September 11 2001, Scott was drafted into a special Task Force on Homeland Security led out of the UK Embassy; where he helped bring UK specialist counter terrorism specialists from the UK to the US and connected them with the appropriate US Governmental Agencies and Prime Contractors. He also supported various policy initiatives for the Prime Minister’s Policy Directorate around the time the newly converged UK Regulator (Ofcom) was created and successfully led a mission on Capitol Hill to insert language to provide consideration for Overseas Visiting Actors and Artists into the Sensenbrenner Immigration Bill.
Scott’s international business experience also enables him to offer strategic guidance to companies seeking to form partnerships, alliances, joint ventures and licensing agreements between UK and North American entities.
Scott currently runs his own consulting firm Virtually Atomic LLC and has managed a variety of Digital Media ventures prior to and since working for the UK Government. Clients have included Lucent Technologies, Apple Computer, Avid Technology, George Michael, Queen's Roger Taylor, Duran Duran, Virgin Radio, Virgin Entertainment Group, Abbey Road Studios, LP33.TV and others.

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