Strategic Category Management

Position the category relative to market complexity and criticality, strategically communicating the market position to stakeholders

Program Description:

Strategic category management stems from the recognition that a single technique to identify and select suppliers is limiting and insufficient. The purpose of strategic sourcing is to obtain the right supplier for the company’s need—taking into account competition, market dynamics, supply reliability, switch-out costs, and similar factors. This valuable program covers key elements of strategic sourcing and category management including best practices, tools, techniques, and solutions—followed by exercises in which participants apply the tools they’ve learned with instructor coaching sessions and a presentation of templates and analyses. The faculty instructor for Strategic Category Management is a renowned thought leader in supply chain management and is an industry expert in category management, strategic sourcing, supply market intelligence, and supplier development. The instructor serves as a professor of supply chain management at North Carolina State University’s Poole College of Management and as an adjunct professor at the Supply Chain Management Research Group at the Manchester Business School. He is a prolific author and globally recognized leader in the field, contributing regularly to the intellectual capital of supply chain management. This customized TNI seminar will strategically expand the ability of participants to identify and select a broader range of suppliers, enabling them to be more efficient, productive, and profitable upon returning to work.

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  • Topics:
    • Overview of Sourcing Process: Review Seven Step Category Management Process
    • Creating a Competitive Advantage through Strategic Sourcing
    • Documenting Internal Stakeholder Requirements
    • Best Practices of Supply Market Intelligence
    • Portfolio Analysis
    • Supplier Segmentation
    • Sources of Data for Building Total Cost of Ownership Models
    • TCO Analysis and Value Chain Analysis
    • Should-Cost Analysis
    • Value-Stream Mapping
    • Updating TCO Models
    • Data Analysis Tools
    • Supplier Analysis
    • SWOT Analysis
    • Supply Chain Analysis
    • Risk Analysis
    • Porter’s Five Forces
  • Key Takeaways:
    • Work through your own category and identify sources of market intelligence
    • Work through the details of how to build a sourcing strategy
    • Understand business intelligence
    • Know the differences between strategic sourcing and category management in terms of approach
    • Know the basics of stakeholder engagement
    • Understand market assessment tools
    • Understand hidden costs (value, time, etc.)
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