Protecting, Managing and Harvesting Intangible Assets

Leverage intangible assets to drive shareholder value

Program Description:

Intellectual property and intangible assets can be leveraged to develop growth in a firm by protecting and efficiently managing the use of these assets. The Protecting, Managing and Harvesting Intangible Assets seminar focuses on driving shareholder value forward by implementing a 360° approach to intangible asset management. To create this full 360° view, the instructor will guide participants through four key modules: Key Trends and Best Practices in Driving Shareholder Value; Fostering a Culture of Innovation; Intangible Asset Management (IAM) Systems; and Protecting and Harvesting Intangible Assets. Each module is topic-specific, but each aligns with the overarching goal to develop corporate assets effectively. The faculty instructor for this program is a specialist in advanced negotiation strategies for small/mid-size entrepreneurs and international conglomerates. He is a partner at one of the world’s top ten law firms with a practice focusing on business growth for companies at all stages, developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. Serving in faculty and adjunct professorial roles at Georgetown University and University of Maryland, the instructor has been widely published in print, radio, and television media. In this customized TNI seminar, participants will learn how to use best practices in creative management to increase shareholder value. Skills and tactics learned at the seminar can immediately be put to use when participants return to the workplace.

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  • Topics:
    • Differentiation from the Competition
    • Systematic Selling
    • Goal Setting
  • Key Takeaways:
    • Increase shareholder value effectively
    • Add value through effective leadership
    • Know how to foster a creative and innovative environment for your employees
    • Understand how to effectively leverage intangibles for shareholder gain
    • Understand how to build a creative workforce
    • Learn best practices in creative management
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