The Art of Negotiating for Search Engine Optimization (SEO)

If your company’s website cannot be found, it essentially does not exist. The use of search engines such as Google® are some of the best ways to increase traffic and sales based on immediate need.

The majority of people looking to make a purchase now use search engines as their first method of gathering information. Your company, services, products and brand must be found by your target market to have an impact. Search engine visibility is extremely important and very powerful as far as Internet sales are concerned. Many SEO companies are popping up, claiming to implement appropriate SEO techniques, but few have the real know-how or experience to do so. This seminar is taught by one of the first SEO trainers in the world. He has gone through years of reading, trial and error, as well as keeping abreast of the latest techniques so as to teach best practices. Only a handful of experienced SEO trainers exist. He presents the information in a clear, effective, easy-to-understand format.

In The Art of Negotiating® Search Engine Optimization seminar, participants will learn:

  • Where SEO fits into an Internet marketing plan
  • SEO vs. Pay Per Click (PPC) target markets
  • The most relevant search engines
  • The art and science of SEO
  • How to choose keywords
  • Website structure
  • HTML tag optimization
  • Writing for search engines and visitors
  • Strategic linking: Internal links and outbound links
  • Linking and link popularity
  • Search engine spiders
  • Why links are so important
  • Where to find links
  • Google PageRank
  • The influence of social media and blogging
  • How to interpret website logs/statistics/web analytics
  • Measuring outcomes and conversions
  • A dozen ways to make search engines ignore your website
  • How to avoid getting blacklisted and kicked out of search engines
  • Website usability vs. functionality vs. SEO issues
  • Internet marketing pointers
  • Hosting factors
  • The continually changing Internet environment
  • SEO and reputation management
  • Creating high-quality,  keyword-rich marketing copy
  • Designing more desirable titles and meta tags that get better click-throughs