Sales Training Programs

Tools that drive profits, foster key relationships, and promote business growth

Selling is a combination of “how to‘s” and “want to’s.” The “how to’s” can be learned, but the most important determinant of your company’s success is the attitude or “want to’s” of your people. Here are some key statistics on your sales activities: It is four times harder to sell a new account than an existing one, and costs 6-7 times more to acquire than an existing one does to retain. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Existing customers are invaluable to your company because as they grow, your business can grow with then. They are a gateway to other prospects through referrals, word-of-mouth advertising, testimonials, demonstration sites and articles attesting to the successful use of your product or service. Clients become loyal when they feel that they are validated, listened too, and acknowledged.

The Negotiation Institute provides sales professionals–at every level, in any industry–with the most effective, proven strategies and techniques to increase and enhance sales operations through elevating the level of trust, confidence, and loyalty of their clients.