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The Internet Success Model™ Seminar
Companies of all sizes, including B2B and B2C are finding it difficult to make the transition from the traditional off-line marketing model (in the “real” world) to the complex and confusing world of the Internet. For example, placing ads in newspapers, trade magazines, and other printed publications isn’t enough to maintain and increase sales yet far too many companies are clinging to that form of advertising. These companies often simply don’t know where to begin when it comes to Internet.
This workshop discusses the Internet Success Model™ and how companies can take advantage of the web to increase sales. The seminar takes the nebulous world of the Internet and breaks it down into a realistic view of what can be done to effectively harness the power of the web to increase sales. If your company cannot be found in a simple search of the Internet, your business does not exist according to the new way of thinking.
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here to contact the Negotiation Institute or Call
212-888-0053
Putting the Internet Into Context
- General framework
- How the Internet can increase your sales
- Search engines
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The Importance of Getting Found
- Forms of Online Promotion
- Advantages
- Limitations
- Target markets
- Search Engine Optimization (SEO): General intro
- Pay Per Click (PPC): How it works, why use it?
- Social Media (e.g., LinkedIn, Facebook)
- Blogging & Microblogging (e.g., Twitter)
- Video (e.g., YouTube)
- Audio (e.g., Podcasts) Mobility & The Internet
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Web Design Issues
- Transparency
- Usability
- Best practices for persuasive web design
- Reputation management
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How Does a Visitor Become a Buyer?
- Converting website visitors into new clients
- Direct & in-direct methods
- Methods to increase conversions
- The important metrics in conversion tracking
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Repeat Sales
- The best Internet tools for increasing repeat sales
- Internet-based word of mouth marketing
- Up-selling and cross-selling
- Newsletter tracking
- Methods to get people to make a repeat purchase
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