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Brian Rotsztein


Brian Rotsztein has been associated with the Negotiation Institute since 2004. He uses his understanding of the Internet, search engines, and sales to focus almost exclusively on search engine optimization and Internet marketing. He was among the first experts to run workshop seminars on how companies can harness the power of the Internet to increase sales. His extensive skills and background merge to help clients structure, design, and market their websites in a way that will increase sales and yield a great return on investment.

Brian sent his first email in 1993, built his first website in 1997 and officially founded his first website development and Internet marketing company, Redstone Online Communications, in 1999. While running the company on a part-time basis, he completed a Master of Arts degree at McGill University and a second M.A. at Boston College. Just shy of completing his Ph.D., he decided to head into the corporate world on a full-time basis. He went on to found Uniseo, an award-winning, full-service Internet marketing company.

Brian taught his own highly successful acclaimed courses at several prominent universities, and is actively engaged in providing training seminars to companies and organizations internationally. He has consulted with businesses in Canada, the United States, Australia, and Japan. Brian has directly trained and consulted with Internet teams from companies such as Blue Cross Blue Shield, Do It Best, Instron, Trading Markets, among others.

He is a proven expert in search engine marketing and his work has been featured in many publications. His unique approach helps companies increase sales while decreasing lost opportunities. He is a multi-talented idea generator who offers clients novel ideas and continually integrates new knowledge while drawing from an extensive educational background, a multitude of real world experiences, and great intuition. He sets his goals with the highest standards and integrity to help companies excel and to increase their margin of profit.

Past seminars and keynote talks have included:

  • Protecting Your Reputation Online
  • The Internet Success Model™
  • Internet Marketing for Small Business
  • Search Engine Optimization for SMBs
  • SEO for Large Corporations
  • Introduction to Pay Per Click
  • Social Media for Business
  • The Internet and Education
  • Internet Marketing for Cosmetic Beauty & Medical Practices
  • Don't Blog Your Way Out of a Business


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